DO superstars pay for themselves?

Signing a football superstar for 200 million euros or more? Clubs willing to pay 200 or even 300 million for stars like Haaland or Mbappé plan on getting the money back eventually. Kit sales, Insta followers, sponsor deals – it’s not only about the performance on the pitch.

Report: Paul Jäger
Edit: Kirsten Jungclaus
Camera: Joe Wright
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